COLUMBUS, OH—Fahlgren Mortine is opening an office in Boise, Idaho, to serve clients in the western region, including Boise-based The JR Simplot Company, one of the largest privately held food and agribusiness companies in the nation, and California-based clients such as CareFusion. John Curtis, senior vice president and managing director, will lead the agency’s efforts out of Boise. He joins having most recently as executive vice president at Scentsy, where he directed branding, marketing, public relations and social media.
NEW YORK—Cognito, a full-service public relations and marketing agency for the financial services sector, has launched Comtela, a social PR platform that allows financial services companies to find, follow and interact with journalists on Twitter. Comtela is part of Cognito Analytics, the firm’s research and technology division. It helps users find and follow relevant media; track and engage in relevant conversations; and build and benchmark their Twitter following
MELVILLE, NY—Darrow Associates, a leading investor relations agency serving growing small-cap companies, is merging with Silicon Valley-based Summit IR Group. The addition of Summit provides Darrow with an immediate presence in Silicon Valley and current clients of Summit will benefit from the firm’s technology industry expertise, which includes concentrations in telecommunications, semiconductors and software.
CHICAGO—Cision has launched a new content marketing suite to help brands create, amplify, and analyze their branded content. The new suite allows customers create stories through their brand's social newsrooms, amplify those stories on publisher sites like Time, USA Today, TMZ, and The Food Network, and analyze the results of their campaigns. The content marketing suite will be available by subscription through Cision's marketing and PR software platform.
CINCINNATI—ThinkVine, a marketing mix optimization software company, has released the next generation of its software, designed to help marketers quantify what’s driving results and plan faster and more easily. The new version includes interactive forecasts, a redesigned user interface, additional SmartMix features, and improved secure collaboration.