Industry News In Brief (July 21, 2014)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Industry News In Brief (July 21, 2014)

DeVries opens "pop-up" agency in Cleveland; Lou Hammond execs open new firm; allen & gerritsen expands PR to Boston; Finn joins PROI.

Holmes Report

NEW YORK—DeVries Global has opened its first-ever pop-up space in Cincinnati, beginning the week of July 14 and closing the week of July 28. Designed to feel like a midsummer oasis rather than an office, the firm’s pop-up space is scheduled to host conversations with the people who are shaping marketing and media as well as creative events that will turn summer distractions into brand-building inspiration. According to DeVries Global chairman Jim Allman, ”We feel that the energy and power of in-person discussion and conversation is lost with Outlook, conference calls and emails reigning supreme. Our goal is to inspire, face-to-face, our current Cincinnati-based colleagues, and potential partners, with thought-provoking speakers and just some general fun.”

NEW YORK— Former Lou Hammond & Associates executives Cathleen Decker and Stacy Royal have launched The Decker Royal Agency, a new public relations firm specializing in travel, hospitality, and the culinary arts. The firm will provide expertise in media relations, strategic planning, social media, crisis communications, special events, promotions and digital integrations. Clients include luxury leader Sandals Resorts, the family-friendly Beaches Resorts, and private island retreat Fowl Cay Resort.

BOSTON—Ad agency allen & gerritsen, which last year acquired Philadelphia's Neiman and its PR practice, has now opened a PR operation in Boston under two founding leaders: Brenna Fitzgerald, director of public relations, and Ian Meropol, director of media relations. Fitzgerald joins a&g from Brightcove, a provider of cloud services for video, where she served as public relations and marketing manager, and earlier was a managing supervisor at FleishmanHillard. Meropol for five years was producer at WEEI Sports Radio Network's "Dennis and Callahan Morning Show," and also worked at ESPN.

NEW YORK—Finn Partners, headquartered in New York with offices throughout the US, has become a PROI Worldwide partner agency, joining more than 65 agencies with combined 2013 fee income of $525 million. Finn’s 2013 acquisition of Widmeyer Communications, a long time PROI partner, brought the firm into the PROI fold.

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