NEW YORK—Porter Novelli has introduced PN Influence Modeling, a proprietary offering that brings predictive, scientific rigor to communications program development in order to maximize tactical impact. The process combines traditional media monitoring and social listening with advanced statistical techniques and identifies which combination of content, delivery channels and stakeholders will have the best potential to influence a specific target audience to action.
DOWNINGTOWN, PA—To mark its 35th anniversary, Schubert Communications is changing its name to Schubert b2b. The firm will update its red “S” logo with the new name and an updated visual brand that includes identity graphics, website and collateral.
SAN FRANCISCO—The Blueshirt Group, a financial communications and IPO advisory firm, has expanded its investor relations capabilities to include energy technology, alongside its expertise in consumer technology and business services. Veteran energy sector analyst Shawn Severson, formerly of JMP Securities, has joined the firm to lead the new practice, which will focus on the natural gas value chain, distributed power generation, emissions management, renewable energy, bio-based fuels and chemical and energy efficiency.
STRATFORD, CT—CyberAlert, the media monitoring and measurement service for public relations and marketing, has unveiled new tools and services for qualitative assessment and measurement of online news, broadcast news and social media clips. The new online tools enable clients to perform their own online clip assessments for multiple qualitative factors including sentiment analysis. CyberAlert also announced that it will now provide clip assessment services to clients who prefer to outsource this function.