MIAMI—rbb Public Relations has become a partner of PROI Worldwide, providing the independent agency network with expertise across consumer and corporate practice areas, including the US Hispanic market. With 38 professionals and nearly $6 million in fee income, the firm serves enterprise and entrepreneurial clients across Florida, the US, Canada and Latin America.
AUSTIN—Phillips & Company has launched a new education technology amd innovation practice area focused on creating leadership positions for clients serving education and education technology markets. “Technology is redefining what is possible in education and training and that is radically changing the expectations of students, educators, workers and institutions of learning,” said Rich Phillips, president of Phillips & Company. “Companies that recognize how to build brand integrity and trust with schools and educators will win market share and ultimately help reinvent education.”
TORONTO—Sysomos, a provider of social intelligence and social monitoring solutions, has formed a global partnership with [email protected], a digital consultancy of Ogilvy & Mather. [email protected] will leverage Sysomos’ social intelligence and influencer engagement technology for effectiveness measurement. “Traditionally, social listening has been used primarily for monitoring conversations in selected markets,” said Thomas Crampton, global managing director, [email protected] “This partnership provides the capability for our teams around the globe, and especially in emerging markets, to derive better audience insights and optimize our creative engagement in real-time.”