NEW YORK—Management consulting and mergers and acquisitions specialist StevensGouldPartners has been renamed Stevens Gould Pincus, reflecting an expanded role for Financial Relations Board founder and Stevens Gould senior partner Ted Pincus.
StevensGould was formed in November 2004 by Art Stevens, founder and former chief executive of LobsenzStevens, which he had sold to Publicis, and Rick Gould, principal of one of the leading CPA firms serving the PR agency field. Pincus had built FRB into the nation’s third largest independent public relations agency before selling it in 1999 to True North Communications.
He will continue as business columnist at The Chicago Sun Times, a finance professor at the DePaul University MBA Program, and advisor to the senior managers at Fortune 500 corporations and investment institutions.
HONOLULU—IPREX, an international partnerships of independent public relations firms, has selected Hawaii’s Communications Pacific as its newest member. Communications Pacific is a full-service integrated communications agency with specialized expertise in public relations, community relations, marketing, advertising, interactive communications and public affairs. The partnership will provide IPREX members and their clients with local and cultural knowledge of the Hawaii market, one of the world’s top tourist destinations. It will provide the firm’s clients with local communications resources across the United States and around the world.
NEW YORK—Public relations and branding consultancy bpmw (Brand Pimps & Media Whores) has teamed up with Microsoft’s new music and entertainment brand Zune and leading internet variety show The WeeklyDrop to create electronic MP3 presentations of its clients’ fall 2007 fashion collections. bpmw will give pre-loaded Zune players to editors and reporters.
LOS ANGELES—Peter Winkler, a director in PricewaterhouseCoopers’ entertainment and media advisory practice, has been appointed senior vice president and chief marketing officer of Teletrax, the global broadcast intelligence company, a subsidiary of Medialink Worldwide that offers a digital video watermarking and content tracking service. Winkler served for six years in New York, London and Los Angeles as global marketing director at PwC. Earlier he worked for PR firms including GCI Group and Ogilvy.