NEW YORK—Euro RSCG Life, the Havas-owned healthcare firm, has formed Euro RSCG Life x 2, a new company that consolidates five of its former divisions into one organization. Euro RSCG Life x 2 combines the strengths of Euro RSCG Life Adrenaline, Interaction, Lightning Communications, Managed Edge, and Medical Education to provide clients with a comprehensive solution from a single company. Under the new structure, the firm will leverage its collective data management expertise to offer clients the most profitable customer relationship marketing programs for their brands, across all communication channels.
NEW YORK—StatePoint Media has launched a proprietary newspaper wire service that offers public relations and advertising professionals the opportunity to secure guaranteed and favorable coverage in newspapers across the country. Initial clients include the American Kennel Club, the National Council on Aging, Sahale Snacks and Intuit’s TurboTax. The new service currently provides more than 2,300 daily, weekly and specialty newspapers and magazines with high quality feature stories, along with sponsored crossword and sudoku puzzles, and other editorial products. Clients receive a performance guarantee prior to any purchase, specifying a minimum number of newspaper placements and readers they will reach with their stories or puzzles and StatePoint delivers real-time tracking reports that confirm every placement.
LOS ANGELES—Peter Winkler, a director in PricewaterhouseCoopers’ entertainment and media advisory practice, has been appointed senior vice president and chief marketing officer of Teletrax, the global broadcast intelligence company, a subsidiary of Medialink Worldwide that offers a digital video watermarking and content tracking service. Winkler served for six years in New York, London and Los Angeles as global marketing director at PwC. Earlier he worked for PR firms including GCI Group and Ogilvy.