Industry News In Brief (March 23, 2015)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Industry News In Brief (March 23, 2015)

New member for Tennessee partnership; new issues management platform from M Group; new firm in San Clemente; new members of Reputation Institute; new crisis simulation tool.

Holmes Report

NASHVILLE, TN—The Tennessee Public Relations Alliance has added a new member: Q Strategies of Chattanooga. The partnership was founded by McNeely Pigott & Fox Public Relations of Nashville and includes The Carter Malone Group of Memphis, Moxley Carmichael Public Relations of Knoxville, and The Hispanic Marketing Group of Nashville. Q Strategies is a full-service firm with experience in communications, branding, market research and message development.

NEW YORK—M Group Strategic Communications has released a proprietary Integrated Issues Management Platform that provides the firm with the ability to track developing issues, target industry influencers, and seek grassroots change for its clients by engaging traditional, social and digital media channels. The platform consists of three offerings: global media tracking and response; social issues management system; and intelligence reporting and trend analysis.

SAN CLEMENTE, CA—Mojo PR Group, a boutique pubic relations and social media agency that focuses on lifestyle brands in beauty, fashion, health and wellness, food and beverage, entertainment, action sports, and home décor, has launched. Founded by Joanne Forster, Mojo PR Group is a rebrand and re-launch of Forster's public relations firm, The Forster Group PR, which was based in Los Angeles and Orange County. 

NEW YORK—The Reputation Institute has named Stephen Hahn-Griffiths as vice president of US strategy consulting and Scott Upham as vice president of US measurement consulting. Hahn-Griffiths was most recently a partner at Protobrand, a boutique insights and strategy consultancy in Boston that he co-managed and joined in 2012. Most recently, Upham was president and CEO of Valient Market Research, a market research and strategy advisement firm. 

MIDDLETOWN, RI—PreparedEx, a crisis, emergency and security management company, has introduced a scalable version of its crisis simulation application called LaunchPad, which enables small-to-medium-size organizations to cost-effectively conduct realistic crisis exercises. Organizations can conduct exercises using simulations tailored to their training needs, such as a natural disaster, workplace violence, pandemic, cyber-attack or fire scenario.

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