Industry News In Brief (May 14, 2012)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Industry News In Brief (May 14, 2012)

HB joins IPREX, plus news from service companies Echo Research, Business Wire, Vocus.

Holmes Report

MINNEAPOLIS—HB, an integrated marketing communication agency, has been recruited into IPREX, the worldwide neywork of public relations and communication firms, which now has 60 offices in its Americas region. Based in Boston, HB was established in 1999 and offers its services in three primary sectors: clean technology (energy producers and the clean-tech supply chain); medical technology (from medical instruments to healthcare software) and high technology (hardware, software, and IT). Clients in the US and Europe include Attivio, EMC Corporation, ContextVision AB, Valtronic, Confirmit, and Hobsons.

NEW YORK—Echo Research has appointed Robert Takacs (pictured) as executive vice president. He will be responsible for expanding the Echo brand within the US, providing client service and enhancing Echo’s current suite of services. Takacs brings more than 15 years of experience in global consulting and social media and was recently managing director of Illuminas, an international marketing research consultancy.

SAN FRANCISCO—Business Wire has launched Smart Marketing Page, a new communications platform that leverages the best content from marketing and public relations to create an SEO-enhanced, interactive multimedia news and information experience for consumers, reporters and target audiences. The Smart Marketing Page enables communicators to build a visually rich, custom landing page that mirrors the company, organization or product brand and allows for a wide range of embedded content, including press releases, videos, photos, polls, purchasing links and more, along with social media sharing features for each content asset.

BELTSVILLE, MD—Vocus, a leading provider of cloud marketing software, has enhanced its online news release distribution service, PRWeb, with 200 new local distribution partners, distribution to the Internet’s top financial websites and new social sharing features. Businesses can now distribute their news to the readers of influential local sites including the San Francisco Chronicle (12m unique monthly visitors) and the Houston Chronicle (7.5m unique monthly visitors), while new social sharing features will help businesses harness the reach of the most popular online platforms.


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