NEW YORK—Weber Shandwick is expanding its presence in Latin America with the opening of an office in Mexico City, Mexico. Amanda Berenstein has been appointed managing director to lead the new office. Berenstein joins from Zimat Consultants, where she led the corporate communications practice, and has more than a decade of experience. Weber Shandwick's network across Latin America also includes affiliates in Argentina, Chile, Colombia and Peru.
LOS ANGELES—Bernstein Crisis Management has launched AvoidTheApology.com, a service designed to help companies avoid reputation-damaging and financially harmful crises. The service will help companies review significant operational decisions that have potential impact on reputation and the bottom line; any major advertising campaign, particularly the rollout of new ad slogans, and potential misuse by competitors, pop culture and social media; high profile speeches, to ensure that the content of important speeches will not draw unexpected criticism.
LONDON—Following its recent acquisition of the digital design and development consultancy Splendid Unlimited, marketing communications holding company Creston has formed a partnership agreement with The Digital Consultancy. Founded in 2010, with offices in London and New York, The Digital Consultancy provides digital strategy and transformation services. Clients include BP, Centrica, Castrol, MSD, Rolls Royce and Sanofi Pasteur MSD.
TORONTO—energi PR has been chosen as the newest partner in GlobalHealthPR, an independent agency partnership dedicated to health and medical communications. energi PR will be the sole Canadian partner, adding its Toronto and Montreal offices to a network that now spans 38 countries.