Industry News In Brief (November 12, 2013)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Industry News In Brief (November 12, 2013)

PRSA Foundation announces grants; Sandra Macleod joins reputation measurement firm; McGrath Power opens east coast office; and more.

Holmes Report

NEW YORK—The PRSA Foundation has chosen seven organizations to receive funding as it awards a total of more than $100,000 to support national research studies and implement programs that would improve the recruitment, retention and advancement of under-represented groups (particularly African Americans and US Hispanics) in the public relations profession. Recipients include City College of New York; The University of San Francisco; Association for Education in Journalism and Mass Communication; DePaul University; Georgia State University; San Diego State University; and the United Negro College Fund.

LONDON—Sandra Macleod, the founder and former group CEO of Echo Research, has joined Reputation Dividend as a partner and director. Launched three years ago by former Interbrand executives, Reputation Dividend quantifies the economic value of the corporate reputations of listed companies. Macleod also runs her own advisory agency called Mindful Reputation, along with New York Uuniversity academic, Professor John Doorley.

PROVIDENCE, RI—Silicon Valley PR firm McGrath/Power Public Relations & Communications has opened a new office in Providence and picked up its first East Coast client, Sproutel, creator of interactive learning games for children with a chronic illness. The East Coast office will be run by McGrath/Power partner and senior vice president Kathryn Walker.

NEW YORK—The CHR Group, an integrated marketing services holding company, has acquired Stan Adler Associates, a 35-year old financial marketing services firm. SAA’s president and creative director Stan Adler and the company’s 20-plus person staff will continue to operate under the SAA brand from its offices in New York City. The firm works with clients such as Allianz, Dreyfus, JPMorgan, Citigroup, Davis Advisors, UBS, Deutsche Bank, GE Capital, and Chase.

ATLANTA—The Wilbert Group, a communications and public relations firm, is launching CRE Accelerate, which will provide a public relations boost—as well as tools for longer-term communications programs—for startups. The 60-day CRE Accelerate program is aimed at young companies in commercial real estate or those serving the commercial real estate industry.

PARIS—Eduniversal, founded in 1994 and specializing in consulting services for universities, and Noir sur Blanc, a global communications agency specialized in higher education and research founded in 1990, have formed the Eduniversal Group. The new 70-person group will provide services in marketing, communications and human resources.

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