Industry News In Brief (September 10, 2013)
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Holmes Report
News and insights from the global PR industry

Industry News In Brief (September 10, 2013)

Padilla completes CRT acquisition; Jeffrey joins Salience; Heyman opens west coast office; Vocus updates PR Web; and more.

Holmes Report

MINNEAPOLIS—Padilla Speer Beardsley’s acquisition of CRT/tanaka, announced in July, is complete. The agency has changed its name to PadillaCRT, and offers expertise in industries such as food and beverage, healthcare, consumer products and services, manufacturing, technology, agribusiness, recreation and other sectors. Capabilities include corporate/investor relations, branding and marketing, crisis communications, social media, media relations, creative and digital/social media. The firm has nearly 200 employee-owners in Minneapolis, New York, Los Angeles, Virginia and Washington, DC. 

BERLIN, NH—Public relations research veteran Angela Jeffrey (pictured) has joined Salience Insight, the international media evaluation specialist, as US managing director. Last year, News Group International, the firm's Middle East-based parent company, acquired KD Paine & Partners and the UK's Report International, as the first phase in a global expansion program. Jeffrey will provide senior counsel and act as a primary interface for Salience Insight's US clients and will help develop and expand the company's US offer, including social media monitoring and evaluation.

NEW YORK—Jessamyn Katz has established a West Coast presence for executive search firm Heyman Associates. She will be based in San Francisco as Vice president/general manager, Western region. She will serve clients primarily in the San Francisco, Los Angeles and Seattle areas, to fill senior communications positions across industries including technology, aerospace, healthcare, manufacturing and energy.

SUWANEE, GA—Strategic Vision has launched a new Velocity PR program, designed for emerging companies and start-ups. The program provides traditional public relations, social media, and branding services, designed to meet the needs of emerging companies to acquire the attention of investors, industry insiders, and the general public. The agency will also offer reduced costs for a small equity stake in client companies.

BELTSVILLE, MD—Vocus has launched a series of major updates to PRWeb, designed to integrate new social tags for Twitter and Google+, making PRWeb content more accessible. With its latest release, PRWeb adds Twitter Cards, Google Author Tags, and additional markup up language to ensure other sites, like Facebook, easily identify key release features like headline, summary and date. 

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