Industry Veteran Sturtz Joins CarryOn as President
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Industry Veteran Sturtz Joins CarryOn as President

Industry veteran Laura Sturtz, most recently chief marketing officer, North America, for Euro RSCG Worldwide PR, has been named president of CarryOn Communication. Based in the company’s New York office, Sturtz will oversee strategic development, operations and client management initiatives.

Paul Holmes

LOS ANGELES—Industry veteran Laura Sturtz, most recently chief marketing officer, North America, for Euro RSCG Worldwide PR, has been named president of CarryOn Communication. Based in the company’s New York office, Sturtz will oversee strategic development, operations and client management initiatives for the national firm’s three offices in New York, Los Angeles and Chicago, reporting to CarryOn founder Kevin Grangier.

 

Grangier, who will continue in his role as the agency’s chief executive, will concentrate his own efforts on the development of CarryOn’s sister branding and social media companies, Brandeavor and CarryOn Interactive, as the firm celebrates its 10th anniversary.

 

Sturtz, who has counseled companies including Beech-Nut, DuPont, Duracell, Mercedes-Benz, Nestle, Pepsi, P&G was previously chief operating officer for Rowland Communications Worldwide; senior managing director at Ogilvy Adams & Rinehart; VP of PR at Hill, Holliday; and VP of marketing communications at Hill & Knowlton.  Earlier, she held various positions at Burson-Marsteller and Young & Rubicam.

Founded in 1998, CarryOn works primarily with consumer brands in the healthcare, nutrition, food and beverage, retail, new media, technology, and sports marketing arenas. It currently represents clients including New Balance, MillerCoors, Symantec and ESPN.

In her new role, Sturtz will expand capabilities and resources across all CarryOn geographies and lead the agency’s entry into new arenas, including environmental marketing, new media, business-to-business initiatives and marketing in emerging and diverging categories.  

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