BOGOTA—Leading Spanish public relations consultancy Inforpress has opened three new offices in Latin America. The new offices, in Bogota and Medellin in Colombia and Rio de Janeiro, Brazil, supplement the firm’s existing operations in Spain and Portugal and its existing Brazilian office in Sao Paulo, which opened in 2010.
The new offices reflect the firm’s conviction that “with the rise of Internet, the new frontiers of communication are already marked by languages and no longer by countries,” in the words of founder and president Nuria Vilanova. “We believe that companies will tend to divide and segregate their strategies and investment in communication by language and not by nations.”
Vilanova says the firm is committed to being a leader in the Spanish and Portuguese language markets, with the Colombian operation serving as a hub for Inforpress activities in the region. The choice of Colombia reflects economic development in the region in recent years.
“Many Spanish companies are betting on Colombia and other Latin American countries and our aim is to give them a full support,” says Vilanova.
The office in Bogota will be led by Andrea Jimeno, who has worked in pharmaceutical sector woth Biogen Laboratories and Roemmers, and most recently worked with Dattis, one of the leading consultancies in the Andean country.
In Medellin, Amalia Ángel will coordinate Inforpress business. She has worked during 11 years in the Antioch Chamber of Commerce.