MADRID—Inforpress Group, one of the leading communications and public relations consultancies in Spain and Portugal, has opened a new office in Sao Paulo, Brazil, and now offers services to Spanish and Portuguese companies with interests in this market, as well as to Brazilian companies wishing to develop their business in Europe.
Brazil is a growing market in which direct investment by Spanish companies exceeded $3.4 billion last year. Under the Audentia Comunicação brand, Inforpress will provide integrated communications services including media relations strategies, event management, e-communication and training.
The new Sao Paulo office will be headed up by Mercè Ribera, who has been with Inforpress since the foundation of the agency, She began her career as a science writer for the Diario de Barcelona and other publications and then joined Inforpress, where she has since designed a wide range of communications campaigns for major companies and institutions.
According to Núria Vilanova, president of Inforpress Group: "Entering into the Brazilian market is a natural step for Inforpress as many of our Spanish and Portuguese clients operate in this market. With over 300 Spanish companies operating there, Brazil has become a key country for the internationalization of Spanish companies and is one of the major emerging markets in the world. We cannot ignore this reality.”