BANGALORE--Indian IT giant Infosys has brought its lengthy comms review to a conclusion by hiring Perfect Relations as its first new PR firm in 12 years.
The decision follows a high-profile review that began in October 2012, and sees Perfect take charge of Infosys India's corporate communications mandate.
Infosys global head of corporate communications Sukanya Ghosh confirmed the move, noting that Perfect would oversee "PR support for our earnings announcements and financial performance, employer branding and business capabilities."
Earlier this year, the Holmes Report revealed that 12-year incumbent The PRactice had not made the final cut after the last round of pitching in December. However, it is thought that The PRactice will retain some aspects of Infosys business, including the Infosys Prize Foundation, retail and business unit components.
The review follows the arrival of Ghosh at Infosys in late 2011.
The third-largest Indian IT services company, the $7bn company has seen its share of media and shareholder criticism in recent times, thanks to disappointing financial returns last year. However, Infosys shares recently hit a two-year high, driven by improving business conditions in the US and Europe.