LONDON — Inmarsat has hired Ogilvy PR to handle global PR duties for its aviation offering following a competitive review.
The UK satellite company has charged Ogilvy with providing corporate and consumer PR for Inmarsat’s Global Xpress Aviation service, a high-speed passenger broadband solution that has already signed up several airlines including Lufthansa, IAG and Air New Zealand.
In addition, Ogilvy will provide PR support for Inmarsat Aviation's European Aviation Network, Jet Connex and SwiftBroadband Safety services. The agency's remit does not affect Instinctif's role as Inmarsat's corporate agency of record.
"We had huge success in 2016 bringing on a number of new partners including Lufthansa, IAG and Air New Zealand, but the next 18 months are critical for the business and Ogilvy will have a key role in helping us establish Inmarsat’s offering as the new standard in aviation broadband connectivity," said Inmarsat senior director of market communications and strategy Dominic Walters.
"During the pitch process we were particularly impressed with Ogilvy’s disruptive approach to cutting through the technical jargon, which dominates the market," added Walters. "We are looking forward to working with the team on a game-changing campaign."
The assignment will be led from Ogilvy's UK office, said London CEO Marshall Manson, who described Inmarsat Aviation as "an innovative and disruptive startup building exciting solutions within a FTSE 250 company."
The SABRE Awards is the world's largest PR awards program, running across six continents. 2016 details now available.