NEW DELHI—Instinctif Partners has launched in Delhi via a partnership with ad agency Bang In The Middle.
The firm has opened an office in Bang In The Middle's Delhi premises, led by existing partner Nabanita Sircar.
“India is a key market for Instinctif," said Instinctif chief executive Richard Nichols. "We have been doing business there for some time and believe it is now appropriate to cement our presence in the country."
Instinctif previously operated a Mumbai presence via an affiliation with a firm in that city.
Sircar is supported by managing partner Mark Garraway and senior partner Geoff Potter, both of whom have acted for a wide range of Indian corporates over the last 15 years.
“We are delighted to be working with Instinctif Partners who have identified India as a key part of its international network and is committed to a long-term presence in the country," said Bang In The Middle director Vishal Dhar. "The respective strengths and client relationships of both companies will underpin the successful establishment of Instinctif in India and Bang In The Middle’s development internationally.”
Bang In The Middle also has offices in Kolkata, Kochi and Trivandrum as well as in New York and Chicago.
The move is the latest step in Instinctif's international expansion. The firm, previously known as College Group, has expanded in Europe, Dubai, Shanghai, Beijing and Hong Kong in recent months.