GAINESVILLE, FL—The Institute for Public Relations awards program, which focuses on recognizing excellence in public relations measurement and evaluation, has been renamed the Jack Felton Golden Ruler Award in honor of Jack Felton, who served as president and CEO of the Institute and was instrumental in founding the Commission on Public Relations Measurement & Evaluation, which introduced the award.
The Holmes Report is a media sponsor of the award, which aims to identify superb examples of measurement integrated into public relations practice, and to publish these as case studies on the Institute’s website. Winners will also be honored at an award ceremony at the Institute’s Summit on Measurement, held in September on the campus of the University of New Hampshire in Durham, NH.
Entry forms and fees must be received by June 30, 2006. The judging criteria include research methodology, quality and substance, and contribution to the practice of public relations.
Additional sponsors include MetLife, a leading provider of insurance and other financial services; and VMS, a world leader in news monitoring and analysis services.
“We encourage entries from throughout the public relations field – agencies, corporations and institutions, researchers and educators,” says co-chair Dr. David Michaelson of David Michaelson & Co.