BRUSSELS—Interel and Patri, among the leading public affairs firms in Europe and Brazil respectively, have formed a partnership that aims to provide seamless and comprehensive joint consultancy services to clients that have interests in these areas of the world.
According to Interel chief executive Fredrik Lofthagen, the strong economic development of Brazil in recent years and its growing political importance on international issues have generated an unprecedented interest in Brazil among investors and businesses around the world.
“In parallel, an ever increasing number of Brazilian companies and sectors have become sizeable players with significant interests in the European and world markets. This development, coupled with the EU’s leading role in the world when it comes to the development of legislation and regulation, is creating the need and opportunity to build bridges and to improve mutual understanding and information exchange in the development of public policy and political decision-making.”
Interel offers pan-European public affairs expertise through its own offices in Brussels, Berlin, London, Paris, Prague and Washington, D.C. as well as a network of European and international partner consultancies. Founded in 1986, Patri provides public policy information, strategic advice and analysis to its Brazilian and international clients from its headquarters in Brasilia and offices in Sao Paulo and Washington.
According to Eduardo Ricardo, CEO of Patri: “Brazil and Europe share a deep cultural affinity and the economic and political developments of recent years have created great opportunities for businesses and for Patri. We have known and respected Interel for a long time and today’s partnership is the logical next step in strengthening our cooperation.”