BRUSSELS—The Interel group of companies, one of the largest and most respected public relations and public affairs consultancies in Europe, is joining the new U.K.-based Hasgrove consortium, a marketing services holding company launched last year by former Deloitte senior partner Godfrey Taylor.
Hasgrove acquired the leading U.K. design agency The Chase in April 2006 and the advertising, PR and new media group Connectpoint in March 2005. The group plans to develop its business through organic growth and further acquisitions.
According to founder and executive chairman Jean-Léopold Schuybroek, Interel will become an important shareholder in Hasgrove and “gains the backing of a consortium combining deep knowledge of the broader communications industry with the financial means and experience to support Interel’s plans for the future.” The deal will allow Interel—often courted by multinational public relations agencies—to preserve and strengthen its existing brand, while maintaining its commitment to high quality services and to its international partners.
Hasgrove’s philosophy is to invest in brands and to help their managements fulfill their potential and ambitions. The group now has 180 employees across four countries.
Taylor says the Interel deal will ‘fulfill our plans to create a communications group across Europe which stands for excellence, quality and, for our clients, impact. We now stand by to support an ambitious growth plan, which has been developed by Interel’s outstanding management and staff.”
Hasgrove chief executive Rod Hyde adds: “There is great deal of trade and City interest in our business model.”
Schuybroek says the two firms first came into contact in 2004 and “we quickly realized that their ambitions could match our own and approved of their enlightened approach. Hasgrove has demonstrated in a short period that it has the expertise and financial know-how to develop in a sustainable way while giving tremendous support to both its brands and their management teams.”
Schuybroek will join the main Hasgrove board and will play a key role, together with Interel chief executive, Fredrik Lofthagen, in developing and expanding the brands.