International News in Brief (December 3, 2007)
Charting the future of public relations
Holmes Report

International News in Brief (December 3, 2007)

New business for Red Lorry Yellow Lorry, Good Relations, and Euro RSCG Biss Lancaster; a new marketing exec for Hill & Knowlton in Latin America.

Paul Holmes

LONDON—Comverse, a leading supplier of software and systems enabling network-based multimedia enhanced communication, has hired Red Lorry Yellow Lorry to handle its U.K. PR activities. The PR and analyst campaign will focus on maintaining the company’s leadership in mobile messaging, while raising the profile of the company as a top billing and IP communications solutions provider. The firm will also seek to generate media awareness around Europe’s largest mobile media trade show, Mobile World Congress (formerly 3GSM) in Barcelona in February.

LONDON—Good Relations has been retained by the Criminal Justice Delivery Unit to focus on communicating the effectiveness of the Simply Speedy, Summary Justice campaign to professionals working across the criminal justice system including the police, Crown Prosecution Service, magistrates, probation officers and defense solicitors. Simple, Speedy, Summary Justice was launched following a review of the magistrates’ courts in 2006, which found that criminal cases were taking too long, with too many hearings.

NEW YORK—Hill & Knowlton Latin America has added Christian Schwarz as Latin America director, business development and marketing. Prior to joining H&K, Schwarz founded and owned Local Latin America, a start-up interactive advertising services company focused specifically on the US Hispanic market, and worked with clients such as Heineken, Convergia Networks, McDonald’s, Bank of America, Royal Caribbean, State Farm, and BMW. He was also the business development manager for Filtros Lys and the commercial and marketing manager for Peru-based Interlatin Corporation.

LONDON—Euro RSCG Biss Lancaster has been appointed as the new national public relations agency for Working Links, a public-private-voluntary partnership that helps disadvantaged communities throughout Britain. Euro RSCG Biss Lancaster won a five-way pitch for the account, worth £300,000 over the next three years. The brief involves raising the corporate profile of Working Links, reaching potential employers through a b2b programme and targeting the long term unemployed with a creative consumer campaign. The account will be serviced by Biss Lancaster’s London, Manchester and Edinburgh offices.

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