International News in Brief (December 4, 2006)
Charting the future of public relations
Holmes Report
CEO

International News in Brief (December 4, 2006)

Weber Shandwick has expanded its Australian sports marketing business, adding a new global brand assignment for the A1GP World Cup of Motorsport.

Paul Holmes

SYDNEY—Weber Shandwick has expanded its Australian sports marketing business, adding a new global brand assignment for the A1GP World Cup of Motorsport. Weber Shandwick’s Sydney team collaborating with 11 international agency offices to deliver an integrated communications plan that builds widespread consumer awareness for the A1GP brand in Australia.   In addition to the global account, Weber Shandwick in Sydney will work with local event promoters, A1GP Australia and A1 Team Australia.

DUBLIN—Rachel Sherry has taken over as managing director of the Dublin office of U.K.-based Grayling. She joined the board in 2002 and has led some major campaigns, including public education efforts supporting the government’s smoking ban in 2004.

MADRID—Spanish publlic relations firm Inforpress has increased its presence in Latin America through its membership in Public Relations International Organization, which has a new partner in Sao Paulo, Brazil, and a new office in Bogotá, Colombia. Imagen Corporativa, headquartered in Sao Paulo, is a new member of PROI, while Florida-based Tucker Hall has opened a new office in Bogotá. Inforpress already has Latin American partner agencies located in Mexico, Colombia, Brazil and Argentina.

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