International News in Brief (January 21, 2008)
Charting the future of public relations
Holmes Report

International News in Brief (January 21, 2008)

New people at Trimedia Germany and Citigate Dewe Rogerson in the U.K.; new businessat Canela; and U.S. firm completes buyout from Huntsworth.

Paul Holmes

BERLIN—Sabine Kuhnert, An expert in healthcare and public affairs expert, has joined Trimedia Germany as managing director of the firm’s Berlin office, as well as the new Trimedia office in Hamburg to be opened in February. She will also be appointed COO of Trimedia Germany supporting Sabine Klaas in the running of the overall German business. Prior to joining Trimedia, Kuhnert spent the past three years as a managing partner with German PR agency komm.passion.

BARCELONA—Sentry Wireless has appointed Canela Public Relations to lead its public relations campaign across Europe. Sentry Wireless enables mobile operators to offer a parental control service that allows parents to monitor and control their children’s mobile phone usage without any effect on the core network. Canela will handle Sentry Wireless’s corporate communications strategy, stakeholder influencing programme and trade event support, including Mobile World Congress in Barcelona this year.

LONDON—Citigate Dewe Rogerson has expanded its presence in the life sciences sector with the appointments of Emma Palmer as a consultant and Sylvie Berrebi as a manager in its specialist pharma and biotech team. Palmers’s background includes eight years in investment banking, latterly as head of European healthcare corporate finance at ING, and she also served as head of financial communications at Northbank Communications. Berrebi joins Citigate from De Facto Communications, and has worked previously in the life science communications teams at Financial Dynamics and Noonan Russo.

NEW YORK—Marketing and communications agency Broadstreet, which mspecializes in meetings, events, interactive marketing, video and learning and performance improvement, has completed a management buy-out from U.K.-based public relations holding company Huntsworth. Financial terms of the buy-out were not disclosed.

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