SHANGHAI—Weber Shandwick has named Terence Lau associate director of its sports marketing practice, managing one of Weber Shandwick’s largest clients in China, Nike. Lau worked in both North America and Asia with NBA Asia, the Houston Rockets and Sports International Limited. Most recently, Lau managed sponsor activation for the Houston Rockets, the Houston Comets and the Toyota Center in Houston, Texas. In addition, Amanda Wu has joined as account director for the consumer and travel practice and has started working for Weber Shandwick clients including Gibson Guitar, Royal Caribbean International and Laguna Phuket.
LONDON—Lewis has been appointed by Northgate HR, a leading human resources and payroll solution provider. The agency will seek to increase Northgate HR’s profile among directors of U.K. businesses of all sizes, through outreach to the national and business media. Thought leadership, research and rapid response programs will be supported by videos, podcasts, a blog strategy and a highly visual campaign. “We selected Lewis because it really understood our business challenge and demonstrated how we can work in partnership to turn our story into a nationwide leadership campaign,” says Joe Slater, marketing manager at Northgate HR.
STOCKHOLM—Technology public relations agency AxiCom has appointed Catarina Wigén as country manager in its fast-growing AxiCom Nordics office. Wigén has more than 10 years’ experience of pan-Nordic IT and technology PR management and joins AxiCom from MS&L Stockholm, where she was responsible for key technology and corporate accounts. AxiCom’s Nordics operation grew by more than 60 per cent from 2005 to 2006 and now employs eight PR professionals and has clients including Logitech, McAfee, Red Hat and VMware.
LONDON—Harvard has been appointed by Webcredible, a website usability and accessibility consultancy, to raise awareness of the benefits and legal obligations associated with good website design. Harvard will be championing the issue of “online social responsibility” and accessibility and will raise awareness of the psychology of how people use websites.