International News in Brief (March 10, 2008)
Charting the future of public relations
Holmes Report

International News in Brief (March 10, 2008)

Pleon adds Serbian operations; Text 100 adds new office lead in Shanghai; plus new business success for Trimedia, GCI Group and Lewis.

Paul Holmes

BELGRADE—Omnicom-owned Pleon has added a Serbian operation, Pleon Olaf & McAteer, giving the firm 33 offices in 16 countries, in addition to its affiliate partner agencies in a further nine EMEA countries. Founded in 2002 by journalists Srđan Đurić and Ivan Radovanović, Pleon Olaf & McAteer has grown quickly, through its innovative and dedicated work. It is now recognized as one of the leaders in Serbia. The agency has a team of 12 consultants and support staff, headed by managing director, Ljiljana Boljanović,


SHANGHAI—Text 100 Public Relations has named T.T. (Michelle) Yang as managing consultant and office lead of Text 100 Shanghai. Yang joins Text 100 regional director, Ava Lawler, in the Shanghai office and adds strengths in corporate brand positioning, strategy creation and communications training.  She will oversee business direction, key client relationships, people and office management for the Shanghai operation. Prior to joining Text 100, Yang held senior positions within the Greater China region at other leading international PR firms, including Burson-Marsteller Shanghai and Ogilvy Taiwan.


LONDON—Trimedia has been appointed by the Butterfly World Trust to mark the official launch of a project, Butterfly World, that will include the world’s largest walk-though butterfly bio-dome being developed off the M25 near St Albans. The PR team will be handling the high-profile national launch as well as the regional launch of the £25m conservation attraction that is set to attract around 1million visitors a year. The brief includes strategic counsel, media relations and event management.


LONDON—International Leisure Development, a London-based consortium of investors, has appointed GCI Group to manage all communications around its Gran Scala project. Gran Scala, which has already attracted much media attention both locally and internationally, will be built in the Los Monegros steppe in Aragón, Spain. The three year programme will be handled jointly between GCI London working internationally, and WPP sister firm Cohn & Wolfe Madrid representing the Spanish market.


LONDON—Lewis PR has been appointed by web-based businesses BoilerJuice and Quotatis to handle their public relations. The agency will develop PR campaigns to drive new subscribers to the two websites and raise the media profiles of the online service providers. BoilerJuice is a leading provider of heating oil; Quotatis offers a cost-effective pay-as-you-go system, providing business leads to reputable tradesmen.


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