International News in Brief (March 12, 2007)
Charting the future of public relations
Holmes Report
CEO

International News in Brief (March 12, 2007)

Upstream, the AIM-listed Asia-focused communications firm, has added a number of projects for clients including investment bank JP Morgan in Singapore and media group ESPN.

Paul Holmes

HONG KONG—Upstream, the AIM-listed Asia-focused communications firm, has added a number of projects for clients including investment bank JP Morgan in Singapore and media group ESPN. Earlier this month the group announced a strong start to 2007 with more than a dozen new projects in China for clients, including Bayer Levitra, Burger King and China Telecom. The latest wins include promotion of the Kia X Games Asia 2007 in May, China’s first ever extreme sports event, and of J P Morgan’s Corporate Challenge in Singapore, along with an extended project contract from hotel group Mandarin Oriental.

LONDON—Rhodri Harris has been named managing director of Kaizo and a director of parent company The Argyll Consultancies. Harris has spent the last ten years of his career with international PR firm GCI Group, where he has been a board director since 2000, most recently as deputy managing director of GCI’s London office and earlier as head of the corporate practice. Harris’s recent client experience includes building the corporate brand for property services and fund management business Arlington Securities, and advising Sport England during its restructure and shift to funding community sport. His work with global brands including Visa EU and the British Tourism Authority.

LONDON—International outsourcing specialist Avance Group, created last year in a £29m MBO, has appointed GCI London to build its profile. GCI will develop a corporate brand campaign based on the company’s work over the past decade helping companies such as FedEx, Coors and British Gas improve customer service and payment processes. The agency will provide press office support and integrated communications advice, and also identify trends in the global outsourcing marketplace.

PARIS—Trimedia Communications has been chosen by the International Confederation of Societies of Authors and Composers to develop and implement their international public relations strategy following a three way pitch. The worldwide strategy will be coordinated by Trimedia France and implemented locally by Trimedia offices. The objective is to improve CISAC’s visibility and recognition in the industry and to help creators worldwide to make their voice heard at time when some groups are questioning authors’ rights as well as attacking the concept of creators’ remuneration.

LONDON—FHD, the former Fishburn Hedges Design, has hired Gemma Ince as senior designer and Sarah-Jo Rafferty as artworker. Ince previously spent four years at SS+K New York, and has experience in brand identity and naming projects. Earlier, her background was in journalism. Rafferty previously spent four years at Fin International.

 

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