International News in Brief (October 1, 2007)
Charting the future of public relations
Holmes Report

International News in Brief (October 1, 2007)

Shinsei Bank strengthens corporate communications; Cohn & Wolfe adds German business; Fishburn-Hedges hires brand expert; new public affairs firm launches in Middle East; executive joins U.K.'s PRCA.

Paul Holmes

TOKYO—Shinsei Bank  has added two seasoned professionals to head its corporate communications and investors relations divisions. The bank has brought in Raymond Spencer—formerly of ORIX, Johnson Controls and AMD—to oversee domestic and international investor relations as chief investor relations officer. And the company has hired veteran journalist Donald Macintyre to head its corporate communications division. Macintyre spent more than a decade in Japan at the Nihon Keizai newspaper, Bloomberg and Time magazine before moving to South Korea to set up and run Time’s Seoul bureau.

HAMBURG—Cohn & Wolfe has been selected by FILA, the international sports and lifestyle brand, as public relations agency for Germany, Austria and Switzerland. The agency will provide the Italian label with brand PR and marketing services, as well as consultancy in corporate communications. Says Marzia Pavesi, FILA director for Germany, Austria and Switzerland: “In Cohn & Wolfe, we found a partner… who will promote FILA as an Italian lifestyle brand to media, retail and consumers.”

LONDON—Fishburn Hedges has hired Jan Kewley to head the firm’s brand engagement work in its internal communications practice. Kewley was most recently director at branding and design consultancy Landor Associates and has worked with organizations such as Citigroup, T-Mobile, and BDO International.

DUBAI—Media Services Group, parent of JiWin Public Relations, has launched A’Sidrah Public Affairs, a specialist consultancy exclusively dedicated to providing government-related communications. According to Mona Al Marri, chairperson of the Media Services Group and CEO of A’Sidrah, said: “The new agency’s mission is to provide our partners in the government sector with sound strategies to enhance their communications with key stakeholders. Our role is to help those entities analyze their internal and external environments, and develop and channel clear messages at local, regional and international levels.”

LONDON—Francis Ingham, assistant director general and head of public affairs at the Chartered Institute of Public Relations, is joining the Public Relations Consultants Association as director general and managing director.

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