BEIJING—SportAccord, the annual international sports convention owned by the International Sports Federations affiliated to GAISF (General Association of International Sports Federations), ASOIF (Association of Summer Olympic International Federations) and AIOWF (Association of the International Olympic Winter Sports Federations), has signed Hill & Knowlton as its public relations partner for a second year. Hill & Knowlton’s international sports marketing and sponsorship division, which is currently working with the Beijing Organizing Committee for the Games of the XXIX Olympiad and a number of bid committees, will work with Hill &Knowlton’s global network of offices to promote SportAccord 2007 in Beijing.
LONDON—Social networking giant MySpace has hired Chris McCafferty, formerly the head of public relations and corporate affairs at MSN U.K., as director of corporate communications for Europe. McCafferty will oversee the site’s strategic communications across the European market and will report to David Fischer, European managing director of Fox Media Interactive and MySpace. Previously, McCafferty was head of public relations and corporate affairs at MSN U.K., where he was responsible for communications and policy issues.
TORONTO—Direct Impact Marketing has chosen High Road Communications as its public relations agency of record. High Road will work closely with the company to forge an integrated strategic PR program designed to raise brand awareness for the company including U.S. and Canadian media relations and fostering industry interaction. Direct Impact is a provider of outsourced B2B lead generation services for marketing and sales executives.
LONDON—Johnson King has been appointed by biometric security specialist Digital Persona to carry out its U.K. media and analyst relations program. The campaign, aimed at national, business and technology media and industry analysts, will highlight the dangers of identity fraud, address regulatory compliance concerns regarding data protection, and correct misconceptions about the way in which biometric information is used.
LONDON—Good Relations Consumer has been appointed by Roland keyboards to launch the company’s new Video Interactive Multimedia Application keyboard, which enables users to put their own choice of images to their own choice of music.