BONN—The International Paralympic Committee has selected Edelman as its global public relations firm. Edelman will work as a pro bono partner of the IPC, the international governing body of Paralympic Sport, headquartered in Germany. The IPC reviewed proposals from several firms for this assignment.
Edelman will support the IPC by leveraging its expertise in sports marketing, corporate reputation, consumer and multicultural marketing in its offices in Hamburg, New York, Chicago, Atlanta, Beijing, Toronto and London. The firm will coordinate its efforts from Hamburg and New York, focusing on the development of a global PR program and implementation in key countries.
The Paralympic Games take place shortly after the Olympic Games in the same city and using the same venues. Upcoming Paralympic Games will be held in Beijing in 2008, Vancouver in 2010 and London in 2012.
“We opted to partner with Edelman because of the firm’s unique sports marketing and Games expertise, as well as its global reach,” says Xavier Gonzalez, IPC chief executive officer. “The IPC is proud that Edelman recognizes the value and potential of the Paralympic Movement and has committed to help us promote our important mission to inspire others through sport, empower athletes and make the world better for all people with a disability.”