IPREX Adds Madrid Partner
Charting the future of public relations
Holmes Report
CEO

IPREX Adds Madrid Partner

Spanish public relations firm PowerAxle has become a partner in IPREX, the worldwide network of independent public relations and communication firms, and will work alongside existing IPREX partner Arenalia of Barcelona.

Paul Holmes

MADRID—Spanish public relations firm PowerAxle has become a partner in IPREX, the worldwide network of independent public relations and communication firms, and will work alongside existing IPREX partner Arenalia of Barcelona to cover the Spanish market.

 

PowerAxle was founded in 1992 by current CEO Mayte González-Gil, formerly at Burson-Marsteller and has particular expertise in healthcare, pharmaceutical, finance, tourism and consumer products. Clients include Chicco, DuPont, Europarc, Langenschdeit, Lilly, Nycomed and Transitions.

 

PowerAxle has won industry recognition for its prostate cancer work and its campaign promoting non-alcoholic drinks to drivers, while in October 2009 it beat all competition to top the client satisfaction rankings in a survey of Spanish PR firms conducted by Grupo Consultores.

View Style:

Load 3 More
comments powered by Disqus