NEW YORK—Ted Pincus, who built the largest investor relations firm in the world, The Financial Relations Board, before selling it BSMG Worldwide, has joined forces with independent public relations firm Ruder Finn to expand its global investors relations capability.
After serving as vice chairman of True North’s PR arm, BSMG Worldwide, for two years, Pincus left to open his own consultancy, working with Fortune 500 clients from offices in New York and Chicago. He will become a senior consultant to Ruder Finn and will help spearhead a broadening of its financial communications services.
According to Richard Funess, president of Ruder Finn/Americas, “His reputation for creating and implementing proven investor relations programs and his extensive knowledge and contacts in financial communications overall, will be true value-added support for our current and future clients. In addition, we believe his understanding of the competitive landscape, and his ability to seek out opportunities to cross-sell within the organization, will be great assets to our people.”
Over the past four decades, Pincus has worked with clients including companies such as EMC, Volvo, Adobe Systems, General Growth Properties, BEA Systems and Alberto Culver. At the time of sale to True North, (now part of Interpublic) Pincus’ firm had fee income of $37 million and 290 employees.
Pincus believes the recent buoyancy of the equity markets and outlook for economic recovery—in contrast to the number of healthy public companies still languishing without adequate street sponsorship—make it apparent that there is a newly emerging need for strategies that can revitalize investor support.
Says Pincus, “When you couple this with the severe erosion of corporate investor relations staffs and specialized agencies over the past two years, the conditions—and opportunities— are quite similar to the early 80s when the investor relations business took off. I intend to help Ruder Finn tap those opportunities.”