NEW YORK, May 4—Mainstream public relations firms may be feeling the pinch from the economic downturn, but there is no shortage of companies from other sectors trying to hone in on PR’s turf. The first few months of 2001 have seen law firms and interactive agencies launching public relations subsidiaries, and now information technology conference company Camelot Communications has joined the fray, creating Camelot Media to provide marketing and public relations to the agency itself and its clients.
The new unit will be led by senior vice president of communications Roderic Olvera Young, who was most recently head of the communications group at ZOT Group, a Boston-based web strategy and public relations consultancy, who previously served as press secretary to NASA administrator Dan Golden. He will be joined by another former ZOT Group executive, Carl Caramanna.
According to Camelot president Terry DeGiuli, “Camelot Media will focus on the public relations and marketing for Camelot shows, and offer its talents to IT companies seeking innovative strategies to bring their products to the competitive marketplace. We want to build on our reputation for delivering premier emerging technology shows, and spread our wings into new, but complimentary services.”
Camelot produces information technology conferences focusing on emerging software solutions including open-source, XML, Java, and wireless.