IZOD Indy Car Series Taps GolinHarris
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IZOD Indy Car Series Taps GolinHarris

The IZOD IndyCar Series selected GolinHarris as agency of record to work with sponsors, teams and drivers to re-energize the sport of open wheel racing. The agency will focus efforts in the areas of media relations, special events, promotions and social media.

Paul Holmes

CHICAGO—The IZOD IndyCar Series selected GolinHarris as agency of record to work with sponsors, teams and drivers to re-energize the sport of open wheel racing. The agency will focus efforts in the areas of media relations, special events, promotions and social media during the 2010 racing season, which kicks off on March 14 in São Paulo, Brazil. The partnership begins immediately and will be led out of GolinHarris’ headquarters in Chicago by Molly Currey, vice president.

 

According to Terry Angstadt, president of the commercial division for the Indy Racing League, “Our goal is to make our drivers stars in the mainstream landscape, and the hiring of GolinHarris is one of the first steps in doing so.”  GolinHarris will work with the IZOD IndyCar Series to develop traditional and non-traditional programming targeted toward a younger audience in efforts to grow the fan base for open wheel racing. 

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