ATLANTA—Three new clients selected Jackson Spalding at the end of the year, boosting the agency’s total new business wins for 2008 to 24.
Primrose Schools, a national leader in educational child care, retained Jackson Spalding to support public relations efforts related to enrollment, its children’s foundation and issues management. The firm won the business after three rounds of competitive pitching, and will work with Primrose’s advertising agency to increase national and regional brand awareness through traditional and social media relations.
Jackson Spalding was also selected to rename, rebrand and launch a new library membership organization that will be created through the merger of Philadelphia-based Palinet and Atlanta-based Solinet. JS Creative, the branding and creative services division of Jackson Spalding, has begun work on the renaming process, which will be followed by brand positioning and logo development.
Purchasing Power hired Jackson Spalding as its branding agency following a competitive review. The firm, in partnership with The Bantam Group, will work with Purchasing Power’s marketing team to raise the company’s awareness among key targets.