PRINCETON JUNCTION, NJ—Ken Jacobs, a veteran of management roles at New York public relations firms including Marina Maher Communications and Maloney & Fox, has launched Jacobs Communications Consulting, which will help agencies with their new business development and human resources efforts.
“Most entrepreneurs want to focus on what they really love,” says Jacobs. “That means they focus, quite rightly, on client service and results for existing client and so new business and professional development fall by the wayside.”
The new firm’s business development services will include growing business from existing clients, upgrading brainstorm session output, winning competitive pitches, enhancing account profitability, designing agency new business plans, and crafting agency marketing plans. Jacobs will also design agency training programs, lead interactive staff training workshops in specific skill areas, as well as coach individuals and teams.
“This is a great time for small-to-medium sized agencies, because marketers are open to innovative solutions that will positively affect their business, regardless of size,” Jacobs says. “My goal is to help firms leverage this opportunity by sharing expertise gleaned over 25 years at agencies from boutique to top ten, in the areas in which I’ve had the biggest success and greatest passion: growing existing clients, winning new business, improving the creative product and upgrading staff performance.”
While at Marina Maher Communications, Jacobs helped the firm win more than 20 major new business assignments, driving the agency’s growth from a boutique to a full-service medium-sized agency. Jacobs also founded and for many years ran the agency’s training program. He then led Maloney & Fox’s successful expansion into new categories.
He says he expects to focus on small and medium sized firms, particularly those in the marketing communications sector.