ABU DHABI—Edelman has hired Jane Fields (pictured) as general manager of the firm’s United Arab Emirates operations, effective immediately. She reports to Robert Holdheim, CEO of South Asia, Middle East and Africa, and is based in Abu Dhabi.

Prior to joining Edelman, Fields co-founded Oxbow Media, which specialises in delivering multimedia communications strategies including digital, online media, and large-scale events with clients such as Expedia, Skype, Facebook, Apple, and BlackBerry.

Prior to Oxbow Media, she served at Ernst & Young in the management consultancy’s global financial services practice; founded a start-up specialising in corporate communications, PR, and marketing; served on the board at United Business Media, leading the people agenda; and played a key role in leading Skype’s talent management strategy and corporate communications.

Edelman’s operations in the UAE have grown from zero to 75 people over the past five years.