CHICAGO—Japanese company SSD has selected Cramer-Krasselt Co. and CKPR, its public relations unit, to launch XaviX Technology, a new interactive home entertainment technology that promises “to merge the line between reality and imagination.”
Cramer-Krasselt and CKPR debuted their efforts on behalf of XaviX Games at the recent 2004 Consumer Electronics Show in Las Vegas. The Wall Street Journal, ESPN2’s “Cold Pizza,” MSNBC and AP Radio were among the media organizations that carried stories about the breakthrough technology which arrives at U.S. retailers this spring.
Cramer-Krasselt is developing a fully integrated campaign that includes brand strategy, advertising, public relations and digital services to introduce several new products under the XaviX brand. The total account is valued at $10 million annually.