SINGAPORE—Ozma, the public relations subsidiary of Japanese advertising agency Hakuhodo, has signed an exclusive partnership with Singapore-based Mileage Communications Group, which will provide public relations support to Ozma clients in several Asian markets.
According to Nobuyuki Sakai, president and CEO of Ozma: “We have many Japanese companies who need PR support outside Japan.” Those companies will continue to receive strategic guidance from Ozma, along with local input from Mileage offices in China, India, Indonesia, Malaysia, Singapore, Thailand and Vietnam.
The first project under the new agreement is the recent opening of Roland DG Corporation’s manufacturing plant in Bangkok. Roland DG is a leading manufacturer of wide-format inkjet printers for sign and display markets.
Established in 1963, Ozma is headquartered in Tokyo, has an office in Kansai, and employs 115 staff. Mileage, established in 1992 and led by Yap Boh Tiong, has 12 offices throughout Asia and employs a team of 70 people.