NASHVILLE—David Jarrard, a former journalist who has held both corporate and agency public relations positions, has launched Jarrard Phillips Cate & Hancock, a healthcare public affairs firm that launches with 25 clients including private hospital systems across the U.S. and Nashville-based hospital and healthcare companies.
“We are engaged by hospitals or healthcare companies in moments of significant opportunity or dramatic challenge,” says Jarrard, who was most recently president of The Ingram Group and previously served as vice president of communications for Whittle Communications and a partner at McNeely Pigott & Fox Public Relations. “The stakes have rarely been higher in an industry that is in endless transition. In these moments, our clients are looking for experienced specialists who know the business, know their pressure points, and know how to win.”
Jarrard will be joined by Kevin Phillips, who was press secretary and deputy campaign manager for former Tennessee governor Lamar Alexander’s successful race for the U.S. Senate in 2002; Molly Cate, a former business journalist who covered Nashville’s $4 billion healthcare industry for The Nashville Business Journal, NashvillePost.com and Nashville Post Magazine for five years prior to joining the firm; and Anne Hancock, the former marketing director for Surgical Alliance Corporation, a specialty hospital and ambulatory surgery center company.
The firm will help healthcare leaders to leverage their public and political strengths, to tell their stories, and to competitively position their organizations.
The firm’s clients include Essent Healthcare, Raymond James Health Care Investment Banking Group, Ardent Health Services, National Renal Alliance, Saint Thomas Health Services, NeoSpine and BE&K Building Group.