NEW YORK—JB Cumberland Public Relations has added three new accounts: Elderluxe, The Wine Enthusiast Companies, and Nambé.
Elderluxe, a luxury online retailer focusing on the elder and aging baby boomer generation, has retained JBC for a public relations and grassroots campaign that will involve national media outreach via television, radio, print, and web outlets. JBC PR will also seek partnerships with organizations that have a direct voice to a mature audience.
The Wine Enthusiast Companies, which includes the 27 year old The Wine Enthusiast Catalog and Wine Enthusiast Magazine, has tapped JBC to develop and implement a campaign to increase brand awareness by creating individual programs for each of The Wine Enthusiast vehicles. For Nambé, the firm will handle media outreach nationwide via the classic home and lifestyle media editorial channels, tabletop and gift trade shows support, and a bridal-centric marketing program.