JB Cumberland Adds Two Home Products Accounts
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Holmes Report
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JB Cumberland Adds Two Home Products Accounts

JB Cumberland Public Relations has been selected to introduce the new Lock Jaw AND Shower Bow brands to the American consumer market.

Paul Holmes

NEW YORK—JB Cumberland Public Relations has been selected to introduce the new Lock Jaw AND Shower Bow brands to the American consumer market.

Lock Jaw is a new solution to the web-inspired “lock bumping” phenomenon spreading across the country, and the JBC PR public relations campaign will involve several overlapping projects including an initial targeted media outreach that focuses on the media outlets that have recently aired features on the problem followed by national outreach on the occasion of the brand’s launch at the 2007 National Hardware Show in Orlando.

ShowerBow provides a quick and easy fix for people who wish they had more space in their shower. JBC will generate the media coverage and word-of-mouth buzz to develop brand recognition.

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