MIAMI—Latin American and US Hispanic specialist JeffreyGroup has expanded its operations in Brazil with this week’s opening of a new full-service office in Rio de Janeiro and a move to a larger Brazilian headquarters office in São Paulo.
The new Rio office is under the direction of Cristina Iglecio, managing director of JeffreyGroup Brazil, who will continue to be based in São Paulo, and Silvia Dalla—who has been at JeffreyGroup Brazil since 2008—in Rio.
Earlier this year JeffreyGroup was named agency of record for all Nestlé consumer brands in Brazil and the new facilities will help the agency service this business as well as increased demand for marketing support with the approach of the 2014 World Cup and 2016 Olympic Games.
The Rio office is the company’s sixth wholly-owned office. In addition the office in São Paulo and the Miami headquarters, there are full-service offices in New York, Mexico City and Buenos Aires. Clients include Amazon, American Airlines, Bayer, Diageo, Facebook, Johnson & Johnson, Nestlé, Nikon, Spotify, T-Mobile, UnitedHealth Group and Xerox.