SÃO PAULO—Christina Iglecio has been named general manager of The Jeffrey Group Brazil. A veteran Brazilian public relations professional, Iglecio joins the firm from Burson-Marsteller Brazil where she had been a director.
Headquartered in Miami and with wholly-owned offices in New York, Buenos Aires, Mexico City and São Paulo, The Jeffrey Group provides a full range of marketing, communications and public relations services for top multinational companies including Abbott Laboratories, Airbus, American Airlines, Coca-Cola, Diageo, Microsoft, Novartis and Sony.
Prior to joining Burson-Marsteller Brazil, Cristina had been an account leader at Compania de Noticias, the Fleishman-Hillard affiliate agency in São Paulo, and was the coordinator for the agency’s healthcare and environmental practices. She also worked as a journalist at the Brazilian business daily, Gazeta Mercantil.