NEW YORK—Paul Jensen, who stepped down last month as president at Euro RSCG Magnet, is joining the New York office of Weber Shandwick Worldwide as managing director and executive vice president of the corporate practice. He will report to Gail Heimann, president of the office.
Andy Polansky, agency president, described Jensen as a “perfect complement” to Heimann, whose primary expertise in the consumer marketing sector (she is co-president of the firm’s consumer marketing practice in addition to her New York role). Jensen’s background is primarily in the corporate and technology sectors.
Jensen and former partner David Kratz sold their firm, Kratz & Jensen, to Euro RSCG parent Havas in 2000. It was later combined with Creamer Dickson Basford and two smaller firms—technology specialist Capstone Communications and ACG Communications—to form Magnet, which was later merged with Euro RSCG Middleberg to form the current operation.
“Having worked my whole career in the small-to-midsize agency sector, I’ve decided to try big agency life for a while,” says Jensen. “Weber Shandwick is now firing on all cylinders. It captured the Agency of the Year and Large Agency of the Year awards at the annual PR Week Awards dinner and I’m looking forward to great things with them in the years ahead.”
ATLANTA—Weber Shandwick has named Wayne Roberts as vice president. Roberts will work with clients across business-to-business, corporate, consumer brand and internal communications practices.
During his 12 years with Ketchum Atlanta, Roberts served as senior vice president and associate director. More recently, Roberts served as vice president of marketing at three technology-sector startups, Constructware, AnyDevice and BioShield/eMD.com, where he managed strategic marketing and