NEW YORK—Jericho Communications has added three new food accounts to its consumer practice, as well as a new healthcare client based in Canada. The accounts include:
· Domino’s Pizza Team Washington—Rekindling a relationship with a longtime client, Jericho is handling all of the publicity programs for Domino’s Pizza Team Washington’s 60-chain franchise.
· Late July Organic—Working together again with the successful entrepreneurs who started Cape Cod Potato Chips, Jericho is supporting their new brand, Late July Organic Snacks, with a countrywide new product introduction program.
· TCBY—The agency produced a movie short titled “The Pitch” to pick up the TCBY account.
· Universaldrugstore.com—Jericho is supporting the online resource for prescription drugs with its entry in the U.S. market and implementing an educational awareness media relations campaign around the already heated topic of prescription drug imports from Canada.