NEW YORK—Cohn & Wolfe has appointed Jim Joseph, currently its president of North America, as chief integrated marketing officer and president of the Americas. He will oversee the agency’s brand communications work on a global scale and will also be responsible for building the agency’s presence in Latin America.
He will continue to report to Donna Imperato, chief executive officer of Cohn & Wolfe Group.
As chief integrated marketing officer, Joseph will build integrated work globally, driving client growth, overseeing relevant employee training and continuing to grow and deepen cross-media client offerings. He will also continue to oversee the agency’s dedicated branding and insights Group, which leverages proprietary research tools to unearth brand, market and audience insights.
“Marketers must up their game in order to meet the needs of the current marketplace, where consumers wield enormous power and media moves at lightning speed,” says Joseph. “Ideas that are deeply rooted in original insights resonate with audiences and compel them to act.”
Joseph has more than 25 years of marketing experience, having served as president and partner at Lippe Taylor and spent 12 years at Publicis Groupe, most recently as managing director of Saatchi & Saatchi Wellness. He also held marketing positions at Arm & Hammer and Johnson & Johnson Consumer Products.