SAN DIEGO—Allison & Partners has been selected as public relations agency of record for Johnny Rockets, the global restaurant chain, to support the brand in both domestic and international markets. The agency will help the chain develop national and regional marketing plans, execute companywide promotions and initiatives, and manage marketing and publicity activities in support of domestic and international restaurant openings.
In addition, as the brand prepares to celebrate its 25th anniversary in 2011, the agency will develop initiatives to expand the chain’s profile. Allison & Partners will also promote Johnny Rockets’ partnership with Royal Caribbean International Cruises, which will include the launch of its newest onboard restaurant, premiering on the Allure of the Seas’ maiden voyage in November 2010.
“As Johnny Rockets continues its aggressive growth plan, including new concepts and dining models, we knew that we needed a smart, strategic agency that was highly responsive and could move as quickly as we do,” said Cozette Phifer Koerber, VP of communications for Johnny Rockets. “The Allison & Partners team is the perfect partner to help us manage communications.”