Johnson & Johnson Again Ranked Tops for CSR
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Johnson & Johnson Again Ranked Tops for CSR

Johnson & Johnson is ranked as the number one company in the new Boston College Center/Reputation Institute Corporate Social Responsibility Index with a score of 82.67. The study focuses on public perceptions of U.S. companies’ social impact.

Holmes Report

Johnson & Johnson is ranked as the number one company in the new Boston College Center/Reputation Institute Corporate Social Responsibility Index with a score of 82.67. The study focuses on public perceptions of U.S. companies’ social impact and indicates that in the eyes of the American public, businesses overall are more socially responsible than a year ago.

 

Johnson & Johnson is one of a handful of companies in the excellent category along with The Walt Disney Company, Kraft Foods Inc., Microsoft, PepsiCo and Apple, all earning scores above 80 (using a 100 point scale).

 

The top 25 companies all rated at or above 75 in this year’s study compared to 2009 when only the top nine companies scored that high.

 

The Corporate Social Responsibility Index was developed by researchers at the Carroll School of Management’s Center for Corporate Citizenship at Boston College in conjunction with the Reputation Institute to understand how companies’ reputations are affected by public perceptions of performance related to citizenship (the community and the environment), governance (ethics and transparency) and workplace practices.

 

Rankings in the CSR Index are based on a survey conducted in January and February 2010 of 7,790 online consumers in the United States.

The top 10 companies:

1 Johnson & Johnson              82.67

2 The Walt Disney Company 81.33

3 Kraft Foods Inc.                  80.56

4 Microsoft                             80.18

5 PepsiCo                                80.15

6 Apple                                   80.11

7 Hershey Company               78.24

8 SC Johnson                          77.62

9 Kellogg                                77.60

10 Google                               77.35

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