NEW YORK—Porter Novelli has added digital communications specialist Joel Johnson as senior vice president, strategic planning and research. Johnson will spearhead efforts to ensure the integration of strategic digital and social media programming into campaign planning and will report to Michael Ramah, partner and director of strategic planning.
Formerly managing director of Spike Lee’s advertising agency, Spike DDB, Johnson comes to Porter Novelli from Sapient/Nitro, where he led integrated digital campaigns and strategic development for brands such as Citi, Unilever, MetLife, and Merck. He also serves as an adjunct professor at NYU’s Department of Media and a guest lecturer at Columbia University Business School.
In addition, Porter Novelli has added three senior hires to its consumer practice.
Jennifer Jones joins as senior vice president, digital and social media, following a career at agencies including Ogilvy Public Relations Worldwide, Alexander Communications, Macquarium Intelligent Communications and Fletcher Martin. She is also the author of the upcoming book Can Your Brand Come Out & Play (The Power of Social Media).
Jodi Fleisig joins as senior vice president of media strategy and relations. She is a former network television senior executive producer and supervisor with more than 20 years of experience and most recently served as a senior executive producer and supervisor at CNN.
Judy Willis joins as senior vice president, consumer practice after serving as the chief marketing officer of Merge Agency, where she developed a “CMO-for-hire” practice for the firm. Earlier, she was president, CEO and co-founder of Bright Impact, a strategic branding firm that specialized in business-to-business marketing for companies in technology, healthcare, manufacturing and professional services.