Charting the future of public relations
Jon Iwata: Big data is transforming the CCO role
Arun Sudhaman
Holmes Report
President/Editor-in-Chief

Jon Iwata: Big data is transforming the CCO role

IBM's Jon Iwata tells the Holmes Report how big data is transforming the game for senior communicators, and what this means for their traditional focus on the media. The interview took place at the Arthur Page Society Spring Seminar in New York.

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